入境事務處六十周年紀念特刊

宣傳全民換證計劃 Promotion of Replacement Exercise 一九八三年，入境處為引進第一代電腦身份證，首次進 行全港性全民換證計劃；其後於一九八七年再進行另一 次換證計劃，以配合第二代電腦身份證。二零零三年， 入境處推出智能身份證，再次進行全民換證計劃。由於 換領身份證是一項法定要求，入境處在不同換證計劃中 均利用海報及電視廣告提醒市民在所屬年齡組別的換證 期限前換領新身份證。這些宣傳材料均突出有關的年齡 組別及身份證的新設計，令人留下深刻的印象。 In 1983, the department launched the first Territory- wide Identity Card Replacement Exercise to introduce the f i rs t generat ion computer i sed ident i ty card. Another replacement exerci se was carr ied out in 1987 to coincide with the introduction of the second generation computerised identity card. In 2003, the department carried out another territory-wide identity card replacement exercise for introducing the smart identity card. As the replacement of identity cards is a statutory requirement, the department has, in various replacement exercises, made use of posters and television advertisements to remind residents to apply for the new identity cards before the deadline for their respective age groups. These promotional materials, highlighting the age groups concerned and the new design of identity cards, managed to leave a deep impression on the viewers. 新舊 象 PAST & PRESENT 第二代電腦身份證的換證廣告 Advertisement on application for the second generation computerised identity card 第一代電腦身份證的換證廣告 Advertisement on application for the first generation computerised identity card 智能身份證的換證廣告 Advertisement on application for the smart identity card 宣傳新智能身份證換證計劃的海報 Posters promoting the replacement exercise of the new smart identity card 55 創新思維 以人為本 Innovative Ideas and People-oriented Services